Nissan Student Government Leadership Program

  • Developed national signature leadership program targeting student government presidents from the 118 Historically Black Colleges and Universities.
    • Participants’ evaluation of event = 4.8 on 5 point scale.
  • Executed full program content including identifying schools, communications, registration, speaker procurement,
    on-site execution, post-event evaluation and follow-up.
  • Prepared all event materials.
  • Developed and implemented national media campaign targeting African American media, automotive media, philanthropic publications. 
    nsglp screen

    SGA Presidents from Historically Black Colleges and Universities across the country participated in a week-long executive-level leadership development program led by trainers from the Center for Creative Leadership.

Summary Media Results:

  • Broadcast = 16,240,826
  • Print = 2,112,700+
  • Digital = 801,761,742
  • Total Impressions = 820,115,268
  • 100% Local Coverage by major media outlets