Nissan Student Government Leadership Program
- Developed national signature leadership program targeting student government presidents from the 118 Historically Black Colleges and Universities.
- Participants’ evaluation of event = 4.8 on 5 point scale.
- Executed full program content including identifying schools, communications, registration, speaker procurement,
on-site execution, post-event evaluation and follow-up.
- Prepared all event materials.
- Developed and implemented national media campaign targeting African American media, automotive media, philanthropic publications.
Summary Media Results:
- Broadcast = 16,240,826
- Print = 2,112,700+
- Digital = 801,761,742
- Total Impressions = 820,115,268
- 100% Local Coverage by major media outlets