Provided Executive Event Coordinator, Promotion Coordinator and Digital Presence for statewide event designed to raise money for scholarships for students attending North Carolina colleges and universities.


  • Designed and implemented a brand enhancement campaign which Increased conference registrations by 100% in initial year of involvement and increased fundraising dinner attendance from 300 guests in 2008 to 1000 guests in 2009
  • Provided executive counsel on fundraising, prospect development and created Sponsor solicitation materials
  • Developed event promotional website and online registration component
  • Developed and Managed complete creative promotional campaign
  • Planned and executed a strategic media campaign and interview schedule