Provided Executive Event Coordinator, Promotion Coordinator and Digital Presence for statewide event designed to raise money for scholarships for students attending North Carolina colleges and universities.
- Designed and implemented a brand enhancement campaign which Increased conference registrations by 100% in initial year of involvement and increased fundraising dinner attendance from 300 guests in 2008 to 1000 guests in 2009
- Provided executive counsel on fundraising, prospect development and created Sponsor solicitation materials
- Developed event promotional website and online registration component
- Developed and Managed complete creative promotional campaign
- Planned and executed a strategic media campaign and interview schedule